From Traction to Revenue

Commercialization & Growth Advisory for Healthcare Innovators

Frey Advisory partners with healthcare innovators and growth-stage companies to accelerate commercialization, unlock market access, and turn early traction into scalable revenue.

Led by Kathleen Frey — former UHC, Optum, and WTW executive and trusted advisor to digital health and AI-driven healthcare companies — Frey Advisory bridges strategy, positioning, partnerships, and execution to help organizations grow faster and navigate complex healthcare ecosystems.

Areas of Focus

• Payer Strategy & Market Access

• Commercialization & Go-to-Market

• Strategic Partnerships

• Employer & Health Plan Growth

• AI-Driven Digital Health

• Client Growth & Customer Success

Representative Impact

• Doubled revenue from $18M → $37M through expanded payer and employer partnerships

• Drove 2000% ASO growth in 18 months for a digital health company

• Generated 50+ executive engagements and 20+ commercial opportunities in under one year for an AI health platform.

• Delivered $18M incremental growth with 95% retention within a complex Optum portfolio